Top 5 Social Networking Apps in Mexico: Q4 2024 Performance

In the fourth quarter of 2024, the top social networking applications in Mexico demonstrated distinct trends in downloads and active user engagement, according to data from Sensor Tower.

Threads saw a notable fluctuation in weekly downloads, starting at approximately 344K and peaking at 486K mid-quarter. Active users increased steadily, reaching around 13.7M by the end of December.

WhatsApp Messenger maintained high download numbers, with a significant surge to 653K in the week leading up to Christmas. Active user metrics remained stable, hovering around 99M throughout the quarter.

Facebook experienced consistent weekly downloads, with a high of nearly 500K in late December. Revenue showed minor fluctuations, averaging around $52K weekly, while active users remained above 81M.

Messenger recorded an increase in downloads towards the quarter's end, peaking at 262K. Revenue was minimal but saw an interesting spike to $184 in early December. Active users stayed close to 47M.

Finally, Telegram Messenger showed a steady increase in revenue, reaching $38K at year-end. Downloads fluctuated, with notable peaks in early October and late December, while active users decreased slightly to 22.7M by the quarter's end.

For a deeper dive into these metrics and more insights, visit Sensor Tower's platform.